With greater organizations adopting blogs, we are beginning to see what works and what doesn’t paintings from a design angle. As a cue from Jakob Nielsen’s article on the subject, right here are issue troubles I frequently find.
Bad headlines. They’re frustrating. Some bloggers like to get creative… But creativity can affect search engine keyword opportunities. The vital aspect is that readers have a hint of what the submit is set.
Links. Readers want to understand in which hyperlinks take them and maximum folks depend upon the status bar, however every now and then that doesn’t help. Some specialists say to apply “click here” to assist people who are newer to the Web and others say this is incorrect, wrong, incorrect. It just depends on the content. When linking, try to pick out the satisfactory words that supply readers an idea of what to anticipate.
Calendars as the only way to navigate a weblog and not possible to locate information or older entries are huge issues. I almost continually inn to search when I want to locate postings now not on the home page. Unfortunately, some blogs do not have seek. That’s why I put “archive” hyperlinks in my sidebar in both meryl’s notes and meryl’s notes functions. As my web site goes via redecorate, I’m ensuring the data are handy in particular within the functions phase. I discovered a few old entries from 2001 which can be nevertheless applicable these days.
Bloggers should be ordinary. No toilet jokes here, please. 🙂 When a blog appears deserted for a month… Your target audience is long past. They’ll take you off their feed reader and blogroll. If you plan now not to do it again or take an extended sabbatical… Prepare to begin another time while you go back.
Keep the boss in mind even in case your the head honcho. Always weblog with a md in mind. Will your boss (present day and future) be offended by way of your posting? Not simplest do humans get fired for his or her blogs, however also they could value task gives. It wouldn’t marvel me if managers are Googling applicants even as going through the interview manner.
Junky URLs. Nielsen says having a typepad.Com or blogspot.Com equates to having a yahoo.Com or aol.Com electronic mail deal with. Some of the bigwigs use Blogspot or Typepad URLs. Guess what? I in no way recollect their URLs. I must depend on Google. So this makes sense, BUT I would not call it unprofessional.
Business running a blog has many benefits and troubles. Companies tread carefully while coming into this new international. It’s sensible to have regulations at the approval technique and what can and cannot be stated. Like something else in a commercial enterprise, blogs need to be evaluated to determine whether or no longer they in shape the enterprise’ version.